The “metaverse gala” is an event that takes place in a virtual reality environment, also known as the “metaverse.” The European Commission organized this particular event. This supranational organization represents the European Union’s (EU) interests as part of a campaign to engage young people in the EU.
Only a few avatars attended. “Avatars” are digital representations of users in a virtual reality environment. The event had low attendance, possibly due to; few people being aware of it or interested in participating.
The metaverse universe is a relatively new concept; some people may need help understanding how to access it. The EU used an estimated €387,000 to hold the gala that only saw a handful of attendees by 8 pm.
The event featured avatars roaming through a digital landscape with various visual elements such as plants, lights, and art installations. One of the art installations was described as resembling a giant trash man, and a voiceover provided commentary when someone approached it.
The Event and Setbacks
The virtual event or gathering included multiple areas or sections within the digital landscape, including a grand hall, a section for watching short documentary films, and a beach party. The beach party featured computer-generated avatars dancing to looping rave music.
According to a spokesperson, 300 people connected during the gala, and the platform had over 5,000 users on that day. The spokesperson also mentioned that the platform is an innovative way to reach young people who may not read newspapers or websites but acknowledged that the user interface could be made more user-friendly and appealing.
Despite this, the spokesperson reported that the platform performs better than traditional, static websites. The European Commission (EC) gave over €5 million to a company called Media Consulta GmbH for a Global Gateway campaign, which ran from October 10 to December 16.
As part of this campaign, Media Consulta GmbH subcontracted the creation of a “metaverse” (a virtual world or shared space) to a company called Journee for €367,000. The campaign covered several countries, including Spain, Germany, Denmark, Estonia, France, Italy, and Romania.
According to the EC, as of November 16, the metaverse had received 577,000 clicks and had 128,000 visits from October 10 to November 30. The campaign reached an audience of 86 million as of November 16. The cost per individual was €0.06.
The EC declined to provide figures on the impact and engagement of the metaverse when asked. An EU observer filed a freedom of information request with the EC, revealing the abovementioned details. Media Consulta GmbH is also using some funds for advertising on TikTok, Instagram, and YouTube.
While the event had low attendance, a spokesperson reported that 300 people connected during the gala and that the platform had over 5,000 users on that day. The event featured avatars roaming through a digital landscape with various visual elements, including a grand hall, a section for watching short documentary films, and a beach party.
The metaverse, a virtual world or shared space, was created by a company called Journee as part of a campaign called Global Gateway, funded by the European Commission with a budget of €5 million. The campaign reached an audience of 86 million as of November 16, with a cost per individual of €0.06.
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